Privacy Policy
1. Privacy Policy on us.bellera.com
(1) Collection of Personal Data
In order to provide you with personalized recommended products, efficient customer service, and timely news notification, we record some information you've given previously from your visit to our site and your registration and browsing of our site.
This includes your name, e-mail address, gender, account settings, IP, fingerprint data, device information, billing and shipping address information, phone number, address, credit card information, language preference, and merchandise category preferences.
At us.bellera.com, we respect and take the protection of your personal information very seriously. We ensure that your privacy is protected when using our services. Once we receive your data transmission, we have technical and organizational measures in place to help protect your data from loss, manipulation, unauthorized access, etc. We continually adapt our security measures in line with technological progress and developments. We protect your data using encryption via Secure Sockets Layer (SSL). SSL encrypts all information sent between buyer and seller, including card information, so that card details cannot be read by external parties.
(2) Use of Personal Data
We collect Personal Information that you provide to us voluntarily and process it for the following purposes:
- To create your personal account at us.bellera.com
- To complete transactions with you
- To be able to contact you in the event of any problem with the delivery of your items
- To communicate with you the latest market trends and enable you to participate in promotions, if you have ever subscribed
- To know your needs and preferences and recommend personalized products
- To develop, enhance, market, and provide products and services to meet your needs
- To process exchanges or product returns
- To improve our services and respond to requests or complaints
(3) The Content & Frequency of Our Communication With You
Automatically triggered email, SMS, and App push notifications
We may send you a confirmation email or SMS verification after you register with bellera, as well as service-related notifications as necessary. For example:
- Your order confirmation email
- Your address change confirmation email
- Your payment confirmation email
- Your order delivery notice
- Your package logistics method change notification
The above list is closely related to your order. We strongly recommend that you do not unsubscribe. If you insist on deleting your account information, you will no longer receive these emails.
The frequency of these notifications is closely related to your interaction on our website. We cannot promise a certain amount of delivery.
How to delete my account:
Please contact our customer service center: service@bellera.com
Manually grouped email, SMS, and App push notifications
We will send group email newsletters, SMS newsletters, and App push notifications after we receive your subscription request. The content of such notifications includes:
- Special offers for subscribers only
- New product updates
- Website promotions and coupons
- Personalized product recommendations
- Shopping, wearing, and maintenance tips
- Updates to service policy
You may receive the above notifications 2–5 times per week on average. You can unsubscribe at any time.
How to unsubscribe:
Please contact our customer service center: service@bellera.com
(4) Cookies
A cookie is a small text file that is saved to, and later retrieved from, your computer or mobile device during subsequent visits. bellera uses cookies to enhance and simplify your visit. We do not use cookies to disclose information to third parties. There are also third-party cookies on our Sites, which we use to collect statistics in aggregate form through analysis tools such as Google Analytics. Some of these cookies may track your behavior across multiple websites.
There are two types of cookies: persistent and temporary (session cookies).
- Persistent cookies are stored as a file on your computer or mobile device for a period no longer than 24 months.
- Session cookies are stored temporarily and disappear when you close your browser.
We use persistent cookies to store your shipping country and shopping bag unless you log in. We use session cookies to check whether you are logged in.
You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies, please look under "Help" in your browser. You can choose to disable cookies or to receive a notification each time a new cookie is sent to your device. However, please note that if you disable cookies, you will not be able to take advantage of features such as:
- Speeding up navigation
- Tracking site usage
- Recognizing users and user access privileges
- Enabling selection and purchase of products on this Site, and recording your browsing activity and purchases
Web Beacons are tiny graphics with a unique identifier, similar in function to cookies, used to count users who have visited certain pages of the Sites and to help determine the effectiveness of promotional or advertising campaigns. Unlike cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages.
(5) Children's Privacy
If you are under 16 years old, please use us.bellera.com only with the permission of the holder of parental responsibility over the child.
bellera does not collect, use, or transfer to third parties any data from children under 13. We will immediately delete such data when we learn that we have collected the personal data of a child under 13. If you find that any child under 13 has registered on our site, please contact us to have the data deleted.
Email: service@bellera.com
(6) Processing of Information
You agree that, for the sole purpose of providing you with personalized recommended products, efficient customer service, and timely news notification, we shall have the right to process your personal data, including but not limited to any of the following operations: collecting, recording, organizing, structuring, storing, adapting or modifying, retrieving, consulting, using, disclosing, disseminating or otherwise making available, aligning, combining, restricting, erasing, or destroying — whether or not carried out by automated means.
(7) Right to Opt-Out
Delete my account
bellera is committed to providing you with continuous, high-quality products and services. But if you want to delete all your data from our website, we respect your choice and will fully cooperate. Please contact bellera customer service, and they will reply within 48 hours. All your information will be completely deleted from bellera's servers.
No more emails or messages
If you no longer wish to receive the Company's promotional communications, you may opt out by unsubscribing from these communications at any time, or by contacting our customer service at service@bellera.com.
2. Data Security on us.bellera.com
(1) How We Secure User Information
us.bellera.com incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer ("SSL") for all financial transactions through this Site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information within our facilities. Access to your personal information is restricted — only employees who need access to perform a specific job are granted access. Finally, we rely on third-party service providers for the physical security of some of our computer hardware and believe their security procedures are adequate. For example, when you visit our Site, you access servers kept in a secure physical environment, behind a locked cage and an electronic firewall.
While we use industry-standard precautions to safeguard your personal information, no data transmission over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you understand that any information you transfer to us is done at your own risk. We will nonetheless do our best to protect your data security. We do not sell, rent, trade, license, or otherwise disclose your personal or financial information to anyone. However, to provide you with better service, we do work with third-party partners.
You are responsible for maintaining the security and confidentiality of your us.bellera.com username and password.
(2) Working With Third-Party Partners
Sometimes we must use third-party service providers to perform specific functions on our behalf. Any information disclosed to them is solely to help in their provision of service. We sign strict confidentiality agreements with third-party service providers, and strict encryption methods are used during data transmission.
Delivery
We provide your name, shipping address, email, and phone number to partners such as DHL, USSF, EMS, and UPS in order to guarantee delivery of your orders.
Payment
We provide your credit card number to financial services organizations such as PayPal, credit card processors, and issuers in order to process payments. We may share information to reduce or prevent fraud by users who attempt fraud or other illegal activity on our Site.
Marketing
During registration, you agree to receive promotional notifications from us; you may be informed of new products, promotional announcements, and special offers and services via EDM and SMS. You can email service@bellera.com to request that we stop sending promotional emails or messages to you.
Data Tracking and Statistics
In order to understand our website access data, we may share information that does not identify you or any user — such as the number of daily visitors to a particular page, or the size of an order placed on a certain date — with third parties such as advertising partners and Google Analytics.
(3) Affiliate Processing
You fully understand and agree that we may authorize affiliates to process your personal data after signing a strict written data processing agreement.
(4) Corporate and Business Affairs
We may share personal data with all affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, sale, or disposition of all or any portion of our business — including in connection with any bankruptcy or similar proceedings — we may transfer any and all personal data to the relevant third party.
3. Updates to Our Privacy & Security Policy
us.bellera.com reserves the right to change the privacy and security terms of the site.
Any changes made to this Privacy & Security Policy can be found by visiting us online. When we make changes, we will update the "Last Updated" date below. Where changes are considered more material, we may attempt to contact you directly, or we will post a notice on this website informing you that we have made changes to this policy.
Contact Us: service@bellera.com